Feb 17, 2021The importance of logos in Place BrandingCountries, regions and cities can have their logo, but we can’t expect them to be the solution to a successful Place Brand strategy. We don’t have anything against logos, but logos have something against Place Branding and even more so, Nation Branding. Taking a risk Logos are important in Place Branding. So much…Place Branding4 min readPlace Branding4 min read
Feb 16, 2021The Central Idea: key to every successful Place Brand strategy(Mis)perceptions and (dis)information — Correcting (mis)perceptions about a place through building a more positive and attractive image is not enough to improve a place’s reputation and increase its competitiveness in the global market, whether we are talking about tourism, business, investment or talent attraction in the medium or long term. The times we are…Place Branding4 min readPlace Branding4 min read
Feb 16, 2021Middlesex University London on the 14 Steps to Nation BrandingThe 14 Steps to Nation Branding is bringing value to academia by sharing practitioners’ insights with those interested in learning the fundamentals of Place Branding. This guide has been made freely available to aid in the dispersion of practical guidance to building and managing a Nation Brand. How Dr Giannina Warren of Middlesex University London is using the 14 Steps to Nation Branding Dr Giannina Warren…Nation Branding4 min readNation Branding4 min read
Feb 15, 2021Key elements to successful placemaking in the new decadeHere we will explore the idea of successful placemaking in this new decade and outline a roadmap to five key elements to creating vibrant and resilient places in the post-pandemic world. It’s important to clarify that the future of places depends on the combination of two existing areas of expertise…Placemaking3 min readPlacemaking3 min read
Feb 15, 2021Who’s managing the Digital Identity of nations and places?Why should nations and places care what people find online? The economics of places begins with supply and demand, and today we are going to address the former. Understanding digital supply allows Country Brand, City Brand, and Place Brand managers to put themselves in the shoes of their brand audiences. One detrimental scenario could be when searching for your place…Nation Branding3 min readNation Branding3 min read
Feb 15, 20215 Signs you need a Place Brand Strategy1. Lack of global awareness Imagine, you’re traveling abroad and spark up a conversation with a local. You begin by chatting about where they are from, let’s say Paris. You gush about all the things you’ve ever heard or know about Paris et voilà a conversation about your mutual love for a place. Now, the…Place Branding5 min readPlace Branding5 min read
Dec 15, 2020Interview with Joanna Landau and Rebecca Smith on COVID-19 crisis management and how the Brand-Nought helped themJoanna, Founder and CEO of Vibe Israel and Rebecca, Director at New Zealand Story share with us their sentiments towards COVID-19 crisis management and the impact it has had on their respective Nation Brands. …Meet The Experts7 min readMeet The Experts7 min read
Nov 26, 2020Interview with Caio and Jose on the merger of Places for Us and Bloom ConsultingHow did the discussion to marry Places for Us and Bloom Consulting come about? Jose: This has been a long process, in a good way. We discussed how we each work and how we think. Since our first meeting, we have met in several different parts of the world to make this happen. We would eventually meet up again at City Nation Place LatAm…5 min read5 min read
Nov 26, 202014 steps to Nation BrandingNation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It is our hope that this guide will be used as a supportive reference for brand builders throughout the long and arduous process of strategizing a resilient nation brand. What’s the big idea behind the Bloom Consulting 14 Steps to Nation Branding? …5 min read5 min read
Nov 11, 2020Meet Caio, Bloom Consulting Global Managing Partner of PlacemakingBy Bloom Consulting How did you find yourself becoming an expert in placemaking? It is indeed a long story, my journey into placemaking. I graduated with a degree in architecture and have always been interested in urban planning. …8 min read8 min read
