Bloom Consulting and Placematters (London) join forces to create a stronger Country and Place Brand Strategy company.

As of today, the London Place Branding consultancy joins a Country Brand company, Bloom Consulting, to offer clients global and comprehensive services from London, Madrid, Lisbon and São Paulo offices.

We now have more specialists to cover country, city, town, regeneration area and real estate brand strategy, and increased client access. We can expand the range of Digital Country and City Analyses, Digital Brand Development, and Tracking Tools.

The Bloom Consulting — Placematters merger creates a 360-degree consulting experience that specialises in the core aspects of Country Branding and Place Branding services:

- Brand strategy
- Brand led placemaking
- Tracking and impact assessment
- Measurement and auditing
- Management
- Digital identity
- Digital Demand — D2©

By consolidating our operations and offices, we can draw from our extensive expertise and experience. Moreover, we have the most far-reaching global track record in place brand strategy, which is based on 60+ completed assignments world-wide.

The London office will be led by Malcolm Allan, the official President of the Company and Jose Filipe Torres in Madrid, who will remain the CEO. The new teams, Bloom and Placematters, share the same outstanding work ethic and client focus.