Digital Country Index — A new way to measure the Nation Brand appeal

It is my great pleasure to announce the launch of the new interactive platform of the Digital Country Index 2016.

You can consult the position of each country either by Continent or by Dimension. There are 5 dimensions to analyze

1- Exports
2 — FDI
3 — Tourism
4 — Talent
5 — Prominence

In the Country detail results section, you can see the results for each category or Brandtag Family — the BIG Data behind each Country.

The Brandtag Family is a Macro Cluster and inside you have Brandtags and Micro Brandtags (These last two are only available through the Digital Demand — D2 Software).

Visit the award section to see who wins in:

- The Digital Country for Leadership;
- The Digital Country for Entrepreneurship;
- The Digital Country for the Arts;
- The Digital Country for Sports;
- The Digital Country for Nature.

If you are a government institution and your country is a winner, please visit the “award logo” tab in the download section. Here, you can also read the executive summary of the overall results (developed by Bloom Consulting).

Welcome to the #DigitalCountry the new frontier in Nation Branding