Everything starts with a search: A sneak peeks into the Digital City Index Asia.
This big data (of searches) is the unit or KPI we at Bloom Consulting use to build the Digital City Index thanks to a technology called Digital Demand — D2© and we will unveil the Asia edition at CNP Asia Pacific Conference.
The methodology for the Digital City Index is simple. The total amount of positive searches by all worldwide citizens towards any given city is compiled and segmented into three major dimensions: (Five for Countries)
1. Tourism
2. Investment (FDI)
3. Talent
These searches are gathered using 12 global languages and include over five million keywords from the main search engines. This sheer volume of keywords allows us to have a real in-depth insight into Asia Pacific habits.
We won’t unveil who the leader of the region is nor will we give much detail on all dimensions (Tourism, Investment and Talent). However, here is a sneak peek of the Tourism Dimension:
Singapore and Bangkok are in the Top 5. In fact, South East Asia experienced the highest growth in terms of searches out of all Continents in the Tourism dimension of the Digital City Index Asia. Respectively, all cities in this region experienced significant growth.
Dubai continues to rise from the sand and is the hottest tourism destination in Western Asia. Not only is there a new buzz around Dubai, there is a definite digital one too. In Western Asia, the city leads by a large number of absolute searches. Although all cities are seeing substantial growth, others in the region trail behind Dubai.
The final insight we can offer before CNP Asia Pacific is although Oceania sees growth in Tourism, it doesn’t stand out the region in this dimension. However, they really come into their own in the Talent dimension as they storm through as a popular place for students.
We have many more exciting insights to share with you, especially in the dimensions of Talent and Investment. We look forward to sharing the official ranking of the 35 Asian Cities within each dimension and comprehensively at the City Nation Place Conference in Singapore on May 16–17, 2018.
The Digital City Index 2018 Asia edition will Available online on May 17th
