Hong Kong leads in Talent but proves it is too dependent on Mainland China
Ranking 1st in Talent and dominating in Asia for interest in ‘Universities’ Hong Kong shows itself as the Talent hub in Asia. The city is seen as a very appealing place to live, with a growth in searches for ‘Living’ and ‘Quality of Life’. However, Hong Kong has a huge reliance on the Chinese market and without its share of searches, Hong Kong would not be positioned where it currently is. A whopping 76% of Talent related searches from China are about ‘Study’ — asserting Hong Kong as the go-to educational city for aspiring students in China.
Hong Kong achieved its highest growth rate in Tourism, primarily driven by its leadership in Asia for ‘Restaurants’. Even more interesting, it led in ‘Michelin Restaurants’ as well and is clearly asserting itself as the culinary capital of Asia. Despite this growth, Hong Kong still trails behind Dubai and Singapore, while continuing to rely heavily on the Chinese market (63%) for Tourism.
In the Investment dimension, Hong Kong leads in R&D Innovation. Driven by searches for science and technology parks, Hong Kong doubled its spending in this field in 2017. Surprisingly, the city also performs strongly in Fintech, falling short of just Singapore. With this, they proved that hosting a FinTech conference of their own in October, Hong Kong FinTech Week 2017, was a brilliant move.
While Hong Kong is no longer the leader in ‘Entrepreneurship’ as Singapore has overtaken it for the first time. This leaves the city with some work to do to surpass Singapore as the frontrunner in Investment.
The Digital City is a City that has triggered proactive interest from Global Citizens (tourists, investors and general citizens) towards that City in the Digital World. This definition was presented by Bloom Consulting in 2015 after determining through its own research and multiple other sources — including Google Intelligence — that when someone searches for information about a City in the context of Tourism, Investment and Talent, one of the primary sources used today is a “search engine”.
This act of “searching” can be triggered by something one may have read in a newspaper, heard in a conversation or simply out of curiosity. “Searches” represent the true level of interest in a City or a Place and therefore demonstrate a City’s genuine appeal. If measured, “searches” can also highlight the interests one may have with regard to any specific Country Region or City.
With this data, Cities can measure if their Actions Activities and Policies are causing any effect on their Brand appeal and on their overall perception. The Digital City Index measures the performance of the #DigitalCity
Would you like to know more?
Check it out here: www.digitalcityindex.com
